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Thursday, July 27 • 9:00am - 10:15am
111 - Everyone's Vested Interests: Archivists and Affinity Groups

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Beyond managing organizational collections, business archivists are also interpreters and storytellers. As companies seek to promote brands and engage consumers, they often turn to archivists to reach beyond institutional settings into the world of fan-based affinity groups composed of collectors, historians, and enthusiasts. Panelists focus on the challenges and rewards of working with affinity groups, showcasing how these efforts extend the archivists' professional roles and contribute to the growth of archival collections.

Cline: Who's the Leader of the Club?: The Formation of D23 - Disney's First Official Fan Club
Fletcher: Share a Coke: How the Coca-Cola Archives Team and Coca-Cola Collectors Clubs Around the Globe Engage for a Mutually Beneficial Relationship
Jackson: The Affinity Group Next Door: When Your Coworkers are Priority One
Martin: But Our History Is in Your Records: Collaboration Among Corporate Archivists, Historians, Scholars, and Collectors
Panek: Cowboys, Counterculture, Heavy Metal or High Heels: Engaging Diverse Denim Fans through Blue Jean Blog Stories
Spatz: Chums and Globetrotters: How the First Disney Membership Clubs Embraced and Engaged Their Emerging Fan Base

avatar for Eric Chin

Eric Chin

Senior Archivist, NBCUniversal
With over 17 years experience working in the entertainment industry as an archivist, Eric D. Chin currently serves as the Senior Archivist at NBCUniversal and manages the company's institutional history and production archives. He currently serves on SAA Council.

avatar for Rebecca Cline

Rebecca Cline

Director, Walt Disney Archives, The Walt Disney Company
Becky Cline has worked for Disney for 27 years and was made Director of the Archives in 2010. She is charged with collecting and preserving all aspects of Disney's history and supports all areas of the Walt Disney Company, as well as historians, writers, documentarians and fans around... Read More →
avatar for Justine Fletcher

Justine Fletcher

Archives Specialist, The Coca-Cola Company
avatar for Bill Jackson

Bill Jackson

Manager - Archives and Heritage Services, Harley-Davidson
Bill Jackson received his MLIS degree from UW-Milwaukee in 1995. After graduating, Bill spent two years as archivist with Circus World Museum. Bill has been with Harley-Davidson Motor Company since 1998. His present title is Manager of Archives and Heritage Services.
avatar for Jamie Martin

Jamie Martin

Corporate Archivist, IBM Corporation
Jamie Martin is the head of the IBM Corporate Archives. She has worked within business archives for the past 12 years. She received her MLIS from Dominican University/College of St. Catherine in 2006. Jamie is the Past Chair of the Business Archives Section and a member of the 2013... Read More →
avatar for Tracey Panek

Tracey Panek

Historian, Levi Strauss & Co.
Tracey Panek is the Historian for Levi Strauss & Co. She manages the day-to-day workings of Levi Strauss & Co. Archives. She is a regular contributor to Unzipped, the company?s blog. Tracey is the media spokesperson for Levi Strauss & Co. heritage.
avatar for Elizabeth Spatz

Elizabeth Spatz

Senior Librarian/Archivist, Disney Consumer Products
Elizabeth was a provenance archivist at the Getty Museum in California from 1982-2002. Returning to UCLA in 2003 for her MLIS, she began her current position as Senior Archivist for Disney Consumer Products in 2006, managing their Resource Library and archives facilities.

Thursday July 27, 2017 9:00am - 10:15am PDT
B116 Oregon Convention Center, 777 NE MLK, Jr. Blvd, Portland, OR 97232